Mikson Group provides analysis and perspective on the delicate balance organizations must maintain between driving the overall corporate strategy and allowing individual divisions to proactively address their specific challenges and opportunities.

In helping our clients achieve this alignment, Mikson Group enables companies to ensure that each entity makes the greatest possible contribution to the entire business. Our Business Unit Strategy service offerings include:

Service Offerings
Strategic Options
  • Conduct a comprehensive business unit strategy review
  • Initiate rigorous market analysis that focuses on increasing profitability and shareholder value
  • Establish company-wide processes to streamline the innovation process
  • Prioritize business opportunities based on market opportunities and business priorities
Untapped Growth Opportunities
  • Initiate internal audit to identify untapped or underutilized resources
  • Conduct detailed market research, analysis and modeling to identify unmet customer needs
  • Gain insight into the drivers and dynamics of a target market and its key players
Drivers of Profitability and Value
  • Evaluate the costs associated with individual business units and their contribution to overall profits
  • Compare business unit and company performance with industry benchmarks
  • Determine potential areas for cost reduction and/or process improvement

Entry Strategy and Implementation


  • Develop entry and implementation plans across a range of vertical markets and geographies
  • Identify market dynamics and potential obstacles
  • Establish clear milestones for measuring and adjusting implementation
Investment Support 
  • Perform primary research, fact-based analysis and quantitative modeling to assess the value creation potential of investment opportunities
  • Identify factors that can maximize the return on investments
  • Execute a research-based evaluation of costs and benefits associated with various scenarios
  • Analyze the potential for maximizing value creation 

Please contact us at strategy@mikson.com for additional information.