Mikson Group Consulting develops comprehensive, fact-based programs to increase brand effectiveness. We identify where companies are excelling and where brands are underperforming — and we use this information to create programs that closely align the brand with customer and market needs.

By using quantitative information to measure brand performance, we work with clients to pinpoint new opportunities while tracking brand success across its target demographics. Our services include:

Service Offerings
Brand Management
  • Evaluate and strengthen brand performance via the following:
  • Clarify/validate the profile of each brand’s key consumer segments
  • Use research to understand the key factors that drive consumer purchasing behaviors
  • Identify the growth potential for new channels
Brand Portfolio Optimization
  • Conduct a detailed brand portfolio review
  • Assess relative strengths and weaknesses of an existing brand category, and establish a roadmap to fill gaps through acquisition or innovation

Please contact us at marketingsales@mikson.com for additional information.